Technology can be intimidating.
Too many choices and too many options mean that many average users are intimidated and discouraged when they try and buy a new piece of equipment; especially a new PC.
Talking to strangers
I’ve often found myself talking to complete strangers in Best Buy or CompUSA because they’re standing in the aisle, staring blankly at a shelf full of options, with no idea where to start.
Other times, a couple has three of four similar products in their hands, and they’re arguing about which one to buy with no clear idea what the differences are. Afterall, when you’re a couple, you can argue about anything.
In these situations I like to step in and offer my perspective, as someone of works with technology every day.
I’m what the marketers call a “technology influencer”.
You probably are too.
What do YOU think I should do?
We’re the people our friends and family turn to when they need to buy a new piece of equipment, or when they want to know if they should upgrade to Vista, or what printer they should buy.
We have a profound effect on the success or failure of new products like the Zonbu…